Read this message from HPBA President & CEO Jack Goldman

With states reopening and vaccines rolling out, 2021 appears to have brighter days ahead, but we understand there’s still a ways to go until the world is fully back on its feet. Hearing your concerns, HPBExpo has decided to go virtual this year. HPBExpo Connect will take place on the same dates, June 23-26, 2021, completely online.

While we would like nothing more than to greet you in a session room or exhibit hall, we are excited to fully engage with you through our immersive virtual event platform, eventPower.

As we move online, we look forward to offering you the same impressive selection of exhibitors, the New Product Showcase, and premier education with over 30 sessions. The virtual platform will allow you to navigate easily through the industry's latest product demos and provide the space to network and collaborate with exhibitors and retailers worldwide from the comfort — and safety — of your own home or office.

We can’t wait to reunite as a community at this reimagined event and celebrate our industry's resilience. We appreciate your patience, understanding, and flexibility as we work through the logistics of this transition. While the past year has brought about many challenges, we remain grateful for the support of the HPBA community.

If you are already registered to attend HPBExpo in Louisville, you will receive a separate message this week with details.

Read the announcement.